Latinos and Media Project

Dr. Federico Subervi is Full Professor and Director of the Center for the Study of Latino Media & Markets at the School of Journalism and Mass Communication, Texas State University-San Marcos. Since the early 1980s, he has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States. He is the editor of and an author of the book The Mass Media and Latino Politic. Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004 (NY: Routledge, 2008).

Currently, Dr. Subervi is the Principal Investigator of two research grants (one from the Ford Foundation, another from the Social Science Research Council) focused on analyzing the diversity of Latino-oriented media in Central Texas. He is also the PI of a grant assessing the practices and policies of Texas and Illinois for communicating with non-English-speaking populations during emergency situations.

Among his other activities from his home base in Austin, Dr. Subervi directs the Latinos and Media Project (www.latinosandmedia.org), a site dedicated to the dissemination of research and resources pertaining to Latinos and the media, and serves as Past Chair of the Board of Directors of Latinitas, Inc., and organization and Web-based magazine for Latina adolescents and teens (www.latinitasmagazine.org). He is also a member of the Advisory Council of the Hispanic Scholarship Consortium, which seeks to open the doors to opportunity for Hispanic students through access to higher education (www.cthsc.org).

Dr. Subervi has held academic appointments at the University of California-Santa Barbara, and the University of Texas at Austin (where he was also the Graduate Advisor for the Department of Radio-TV-Film). He has been UNESCO professor at the Universidade Metodista de São Paulo, and visiting professor at Zeppelin University in Friedrichshafen, Germany, the Universidad Diego Portales in Santiago, Chile, and the University of Amsterdam. He serves on the editorial boards for Journalism & Mass Communication Quarterly, Journalism & Communication Monographs, The Howard Journal of Communications, and Critical Studies in Mass Communication.

Dr. Subervi volunteers for the Ford Foundation Fellowship Program administered by the National Research Council. He has been advisor or consultant for Scholastic Entertainment’s animated series The Misadventures of Maya and Miguel, the National Association of Hispanic Journalists, the Radio and Television News Directors Foundation, the Corporation for Public Broadcasting, The Preview Forum, The Round Table Group, Spanish Broadcasting System, the and Mothers Against Drunk Driving, Nickelodeon (for Dora the Explorer), and Fox Family Worldwide (for the Boyz & Girlz Channels).

Over the years, Dr. Subervi has been featured in Hispanic Trends, and been interviewed and quoted for stories in The New York Times, The Los Angeles Times, The Boston Globe, The San Francisco Chronicle, the Las Vegas Sun, The Miami Herald, the British Broadcasting Corporation, AP Wire Services, Hispanic Business, Hispanic Magazine, La Opinión (Los Angeles), El Diario-La Prensa (New York), El Nuevo Día (Puerto Rico), Al Día (Dallas), Univisión.com, Latino USA, and Folha de São Paulo, among others.

RESEARCH IN PROGRESS



• Assessing the diversity of voices in the Latino-oriented media in Central Texas. Data gathering is in progress. Project funded by the Social Science Research Council, and the Ford Foundation.



• Monitoring issues related to Latinos, media and politics related to the 2008 presidential campaign.



• Puerto Rico in the United States’ network news: A review of ABC, CBS, NBC, & CNN evening newscasts. Data collection in progress.



PUBLICATIONS BY TOPIC (selected list)



Latino Media and Politics



Subervi-Vélez, Federico A. (Editor, contributor) (2008). The Mass Media and Latino Politics: Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004. New York: Routledge. ISBN: 978-0-8058-5705-4



Schiffman, Maryanne & Subervi-Vélez, F.A. (2002). Targeting the Latino vote in 2000. Part I: The construction of Latinos and Latino issues. In M.J. Collier (Ed.), Transforming communication about culture: Critical new directions. International and Intercultural Communication Annual, Vol. 24, (pp. 162-188). Thousand Oaks, CA: Sage.



Subervi-Vélez, F.A. & Connaughton, S. (1999). Targeting the Latino vote: The Democratic Party’s 1996 mass communication strategy. In R. O. de la Garza & L. DeSipio (Eds.), Awash in the mainstream: Latinos politics in the 1996 election, (pp. 47-71). Boulder, CO: Westview Press.



Subervi-Vélez, F.A., & Irizarry, B. (1996). Political references to and Images of Latinos in the collections of the National Museum of American History. Report submitted as part of the Senior-Junior Program for Latino/a Research of the National Museum of American History, Smithsonian Institution, Washington, DC.



Subervi-Vélez, F.A. (1992). Republican & Democratic mass communication strategies: Targeting the Latino vote. In R. O. de la Garza & L. DeSipio (Eds.), From rhetoric to reality: Latinos in the 1988 elections (pp. 23-40). Boulder, CO: Westview Press.



Santillan, R. & Subervi-Vélez, F.A. (1991). Latino participation in Republican Party politics in California. In B. Jackson & M. Preston (Eds.), Racial and ethnic politics in California (pp. 285-319). Berkeley, CA: Institute of Governmental Studies.



Subervi-Vélez, F.A. (1988). Spanish-language daily newspapers and the 1984 elections. Journalism Quarterly, 65(3), 678-685.



Subervi-Vélez, F.A., Herrera, R., & Begay, M. (1987). Toward an understanding of the role of the mass media in Latino political life. Social Science Quarterly, 68(1), 185-196.



This article was reprinted in A. Sedillo-López (Ed.) (1995). Latinos in the United States: History, law and perspective. Vol. 6, Land grants, housing and political power (pp. 157-168). New York: Garland.



Latinos in News and Entertainment Media



Subervi, Federico; with J. Torres and D. Montalvo, collaborators. (2005). Network Brownout 2005: The portrayal of Latinos in network television news, 2004, with a retrospect to 1995. National Association of Hispanic Journalists, Austin, TX, and Washington, DC.



Subervi, F; with J. Torres and D. Montalvo, collaborators. (2004). Network Brownout 2004: The portrayal of Latinos in network television news, 2003. National Association of Hispanic Journalists, Austin, TX, and Washington, DC.



Kraeplin, Camille & Subervi-Vélez, F.A. (2003). Latinos in the mainstream media: A case study of coverage in a major Southwestern daily. In D. Ríos & A. Mohamed (Eds.), Brown and Black communication: Latino and African conflict and convergence in mass media, (pp. 105-122). Westport, CT: Greenwood.



Pease, Ted, Smith, Erna, & Subervi-Vélez, F.A. (2001). The news and race models of excellence project. Overview: Connecting newsroom attitudes and news content. Report to the Poynter Institute, St. Petersburg, FL.



Subervi-Vélez, F.A. (1999). Spanish-language television coverage of health news. The Howard Journal of Communications: 10, 3, 207-228.



Subervi-Vélez, F.A., Vargas, L., & Brady, L.A. (1998). What’s the diagnosis? Latinos, media & health. A study of health coverage in Latino newspapers, television and radio news, 1997-1998. [Title of Spanish version released simultaneously: ¿Cuál es el diagnóstico? Los latinos, los medios de comunicación y la salud: Estudio sobre la cobertura de la salud en noticias difundidas en periódicos, televisión y radio latinos, 1997-1998.] The Kaiser Family Foundation, Menlo Park, CA.



Subervi-Vélez, F.A. (1990). Interactions between Latinos and Anglos on prime-time TV: A case study of ‘Condo’. In S. Chan (Ed.), Income and status differences between white and minority Americans: A persistent inequality (pp. 303-336). Lewiston, NY: Edwin Mellen Press.



Latinos and Media: Industries and Identity



Subervi, Federico. Latinos and Media: An Introductory Guide for Communication Scholars and Students. (in process).



Subervi, Federico. & Eusebio, Heidi (2005). Latino media. In E. del Valle (Ed.), Hispanic marketing and public relations: Understanding and targeting America’s largest minority, (pp. 29-46). Boca Raton, FL: Poyeen Publishing.



Subervi, F. & Rios, Diana I. (2005). Latino identity and situational Latinidad. In E. del Valle (Ed.), Hispanic marketing and public relations: Understanding and targeting America’s largest minority, (pp. 285-325). Boca Raton, FL: Poyeen Publishing.



Subervi-Vélez, F.A., Báez, Jillian, & Saenz, Natalia (2005). News networks. In S. Oboler & D. González (Eds.), The Encyclopedia of Latinos and Latinas in the United States, (pp. 265-266). NY: Oxford University Press.



Subervi, F. (2004). NAHJ Survey of News Professionals at Spanish-language Media in the U.S.; and Encuesta de la NAHJ en Torno a los Profesionales de Noticias en los Medios en Español en los Estados Unidos. Survey and Reports prepared for the National Association of Hispanic Journalists, Washington, DC.



Subervi-Vélez, F.A. & collaborators (1997). Hispanic-oriented media. In C. Rodríguez (Ed.), Latin looks. Images of Latinas and Latinos in the U.S. media, (pp. 225-237). Boulder, CO: Westview Press. Abridged version of chapter in Handbook (see below).



Subervi-Vélez, F.A. (1995). Comunicación colectiva y pluralismo latino en los Estados Unidos. In M.T. Aubach (Coord.), Comunicación y pluralismo. Actas del I Congreso Internacional (pp. 295-311). Universidad Pontificia de Salamanca.



Subervi-Vélez, F.A. & collaborators, (1994). Media. In N. Kanellos (Ed.), Hispanic American almanac. From Columbus to corporate America (pp. 255-296). Detroit, MI: Visible Ink Press.



Subervi-Vélez, F.A. & collaborators. (1994). Mass communication and Hispanics. In F.Padilla (Ed.), Handbook of Hispanic cultures in the United States: Sociology (pp. 304-357). Houston, TX: Arte Público Press.



Subervi-Vélez, F.A. (1994). El papel de los medios de comunicación colectiva en la diversidad cultural y construcción de identidades de los “Latinos” en Estados Unidos. In D. Matos (Ed.), Teoría y política de la construcción de identidades y diferencias en América Latina y el Caribe. (pp. 213-219). Caracas, UNESCO/Editorial Nueva Sociedad.



Subervi-Vélez, F.A. & collaborators, (1993). Media. In N. Kanellos (Ed.), Hispanic American almanac. A reference work on Hispanics in the United States (pp. 621-674). Detroit, MI: Gale Research.



Subervi-Vélez, F.A. & Wilkinson, K. (1992). Industrias culturales dirigidas a los latinos en Estados Unidos. In B. Solis Leree & L. Nuñez Gornés (Eds.), Las industrias culturales (pp. 69-89). Vol. II of the proceedings of the VII Encuentro Latinoamericano de Facultades de Comunicación Social. Mexico, DF: Opción.



Subervi-Vélez, F.A. (1991). La comunicación colectiva y los hispanos en Estados Unidos: Reflexiones de un comunicólogo puertorriqueño. Diá.Logos de la Comunicación. Revista de la Felafacs (México-Perú), 31(septiembre), 65-70.



Latino Children and Media



Subervi-Vélez, F.A. & Flores-Gutiérrez, Maria de los Angeles (2002). As imagens de crianças hispânicas e latino-americanas no cinema de Hollywood. Pensamento Comunicacional Latino Americano, 4, 1, (October) http://www.metodista.br/unesco/PCLA/revista13/revista13.htm, Revista Científica Digital publicada pela Cátedra UNESCO de Comunicação da UMESP, Brazil.



Subervi-Vélez, F.A. (1995). Producción de televisión para niños latinos. Reflexiones Académicas: Periodismo y comunicación. Revista de la Universidad Diego Portales (Santiago, Chile), 7, 51-68.



Subervi-Vélez, F.A. & Colsant, S. (1993). The television worlds of Latino children. In G.L. Berry & J.K. Asamen (Eds.), Children and television: Images in a changing socio-cultural world (pp. 215-228). Newbury Park, CA: Sage.



Subervi-Vélez, F.A. & Necochea, J. (1990). Television viewing and self-concept among Latino children: A pilot study. The Howard Journal of Communications, 2(3), 315-329.



Latinos, Media and Policy



Subervi-Vélez, F.A. (1999). The mass media and Latinos: Policy and research agendas for the next century. Aztlán, 24, 2 (Fall), 131-147.



Subervi-Vélez, F.A., Denney, M., Ozuna, A., & Quintero, C., in collaboration with Juan-Vicente Palerm (1992). Communicating with California’s Spanish-speaking populations: Assessing the role of the Spanish-language broadcast media and selected agencies in providing emergency services. California Policy Seminar, University of California, Berkeley.



Subervi-Vélez, F.A., with the assistance of Denney, M., & Ozuna, A. (1990). A case study of the emergency communications related to the October 17, 1989, Loma Prieta earthquake: How were the Spanish-speaking communities served? Project report to the California Policy Seminar, Institute of Governmental Studies, University of California, Berkeley.



Communication and Diversity



Subervi, Federico & Cantrell, Tania (2007). Assessing efforts and policies related to the recruitment and retention of minority faculty at accredited and non-accredited journalism and mass communication programs. Journalism & Mass Communication Educator, 62 (1), 27-46.



Rivas-Rodríguez, Maggie, Subervi-Vélez, F.A., Bramlet-Solomon, Sharon, & Heider Don. (2004). Perceptions of minority journalists at Unity ’99 regarding minority managers and job satisfaction. The Howard Journal of Communications, 15, 1 (January-March), 39-55.



Subervi-Vélez, F.A. (1993). Mass communication and ethnic minority groups: An overview course. In C. Martindale (Ed.), Pluralizing journalism education: A multicultural handbook (pp. 159-172). New York: Greenwood Press.



Subervi-Vélez, F.A. (1986). The mass media and ethnic assimilation and pluralism: A review and research proposal with special focus on Hispanics. Communication Research, 13(1), 71-96.

Anzai, Y., Dee, J., & Subervi-Vélez, F.A. (1986). Mutual images: Americans and Japanese in TV commercials. Human Communication Studies (Japan), 13(Spring), 1-33.



Puerto Rico



Díaz Hernández, Anilyn & Subervi, Federico (2005). Nueva frontera en 'Imperialismo Cultural': El caso de Univisión en Puerto Rico. Códigos (Revista del Depto. de Ciencias de la Comunicación en la Universidad de las Amércias - Puebla); 1, 1, (Primavera), 55-64.



Subervi-Vélez, F.A., Hernández-López, N., & Frambes-Buxeda, A. (1991-92). Los medios de comunicación masiva en Puerto Rico. Homines. Revista de Ciencias Sociales (San Juan, Puerto Rico), joint issue 15(2) & 16(1), 39-60.



A slightly updated version of this article was published in Comunicación y Sociedad (Guadalajara, Mexico), 24(mayo-agosto, 1995), 45-83.



Subervi-Vélez, F.A., Hernández-López, N., & Frambes-Buxeda, A. (1990). Mass media in Puerto Rico. In S.H. Surlin and W.S. Soderlund (Eds.), Mass media and the Caribbean (pp. 149-176). New York: Gordon & Breach.



This chapter was reprinted in the Winter 1990-91 issue of Centro (the Journal of the Center for Puerto Rican Studies, Hunter College), 3(1), 38-54.

Subervi-Vélez, F.A. (1976). La violencia y los medios de comunicación. Chapter 2 in Vol. IX of Etiología de la violencia en Puerto Rico. San Juan, Puerto Rico: Technical Services of Puerto Rico, Inc.



Brazil



Subervi-Vélez, F.A. & Oliveira, O.S. (1990). Blacks (and other ethnics) in Brazilian television commercials: An exploratory inquiry. Los Ensayistas. Georgia Series on Hispanic Thought; 28-29, 129-151. Special issue on Brazil in the eighties, C.Chaves-McClendon & M.E. Ginway (Eds.).



A version of this article was translated to Portuguese and printed in August 1991, under the title “Negros (e outras etnias) nos comerciais da televisão brasileira: uma imvestigação exploratoria,” in Comunicação & Sociedade (Brazil), 10 (17), 79-101.